On the road together

StrategicConceptEngineering

Client : Moderna Products
Product: Toprunner
Launch : 2010

The challenge

Designing a lightweight pet carrier.

Our solution

A plastic pet carrier with a 'petting flap', making human-pet interaction possible during travel. The secure feeling is enhanced by the toprunner’s rounded shape and playful look. The product can be stacked in a compact manner, thus optimising logistics-related costs.

The toprunner was selected for ‘Innovation in the Heart of Europe’ in 2010.

The toprunner was included in the DesignX50 selection 2010. (A selection of the 50 most innovative products marketed by companies from the Courtrai region).

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