A new leash for Max

strategicConcept designEngineering

Client : Karlie Flamingo
Product: Range of retractable dog leashes
Launch : 2014

The challenge

Design a product family of retractable dog leashes.

Our solution

We combined exploratory market research with ergonomic analysis. By trying out and analysing existing dog leashes, we gained an insight into weights, volumes and operation. On the basis of this knowledge we created a number of working concepts, which were extensively tested by a panel of dogs and their owners.

After their input a product family was defined: a range of dog leashes subdivided in weight categories, from mini to large, with the model Poo, a leash featuring an integrated compartment for poop bags, as a bonus. We paid the utmost attention to the technical aspects of all models and also finalised the design. In this respect we called upon an IP specialist in order to ensure that we did not exceed the limits of the 'freedom to operate' and to obtain design protection for the entire range of products. The technical quality of the dog leashes was confirmed by a TÜV certificate.

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